Cro.M.A. promotes audiovisual culture, seeking to encourage social inclusion and to facilitate personal and collective development through traditional and new media such as documentary film, photo reportage, web documentary and participatory video. The association began as the result of the encounter between people with diverse skills coming from various professional backgrounds: documentary cinema, video for the web, photography, audio narration and online social communication.
Cro.M.A. has specialised particularly in developing new forms of interactive storytelling which use the web as a means for involving, informing and engaging large audiences. It also carries out workshops for audiovisual education and participatory film production; activities for territorial engagement and local development; and activities for the promotion of historical heritage and collective memory.